WASH your lips with gentle cleansers that aren't abrasive or drying.

MOISTURIZE your lips for maximum smoothness with a combination of several natural ingredients that closely match the lipid profile of your skin, such as jojoba, shea, olive & almond.

PROTECT your lips with age-defying antioxidants from jojoba, shea, cocoa & olive.

AVOID ingredients you don't want to be licking off your lips, like lanolin (derived from sheep), petroleum (artificial) & comfrey (an herb not recommended for ingestion).

WEAR SPF 15 lip balm during the day.

WEAR ultra-moisturizing SPF-free lip balm at night.