SANTA CRUZ, Calif., March 15, 2004 -- Urban Farm(TM) introduced energizing SPF 15 Citrus Day lip balm and ultra-moisturizing Plain Nite lip balm.

"Urban Farm has really simplified lip care," said Urban Farm Scientist Dr. Adeline Cheong. "Now it's easy to remember how and when to care for the most sensitive skin on your body -- your lips. During the day, dermatologists recommend using an SPF 15 lip balm. But you don't need SPF in the evening. That's why we also scientifically formulated a unique Nite lip balm with extra moisturizers to provide lasting lip protection while you sleep."

"Urban Farm (UF) lip balms outdo leading national brands in many ways," said Dr. Cheong. "Other brands usually use 2 or 3 moisturizers, low in antioxidants, which can go rancid quickly and provide a weak, greasy moisture profile. Urban Farm uses 6 quality moisturizers, which closely match the natural lipid profile of your skin and are rich in antioxidants for strong non-greasy protection and lasting freshness. Other brands use ingredients that you may not want to be licking off of your lips when you eat, such as artificial petroleum, sheep-derived lanolin, or comfrey, an herb that is not recommended for ingestion. We use beeswax and safe vegetarian ingredients. Our lip balms are also highly recommended by doctors, athletes, cosmetic chemists and makeup artists because they are gentle but effective."